Art Factory

This case study showcases a comprehensive redesign of the website for the Private Higher Vocational School of Arts and Advertising, focusing on enhancing the user experience and interface for prospective students and faculty members.

The school's website suffered from an outdated design that didn't reflect the institution's innovative spirit. My task was to create a design that would improve navigation, clearly present information, and mirror the school's creative approach.‍

I began by analyzing the target audience and existing UX to understand their needs and interaction pathways with the site. This was followed by a series of prototyping and user testing iterations to refine every aspect of the design.

I developed a clean and modern design with easy navigation and strong visual elements that facilitate visual storytelling. This included intuitive sections for specializations and clear calls to action.